In addition to the scandal with the alleged portion scandal, Chipotle meets another challenge.
The Burrito chain cannot look rest. She has now fallen victim to the uncertain state of the economy, which prompted consumers to be more preferable to their money.
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However, the executive director of the fast food chain found a solution to this new challenge, claiming that it could be removed with a simple smile.
Related: Chipotle Ceo sounds alarm about customer behavior
Chipotle reported its profit for the first quarter of 2025 on April 23, and the results were more famous than expected.
Restaurant deals decreased by 2.3% compared to a year, and although total revenue has increased by 6.4% to about $ 2.9 billion, it still does not meet the $ 3.1 billion average expectations.
The results were so subjected that Chipotle shares fell 2% during the extended trading hours on April 23 and decreased nearly 17% in a year.
Chipotle focuses on the quality of food, value, efficiency and innovation to increase the growth of the company over the last few quarters. However, its CEO, Scott Bowrait, believes that delivering exceptional hospitality should be applied further in order to return the business on the road.
Last year Chipotle (S)Cmg)) I conducted a survey to find problems at their restaurants, finding that restaurant employees are not as friendly as they should be and that recovery of users is not well processed.
Related: Chipotle fans skeptical of their last restaurant move
To deal with these customer -oriented problems, Boatwright has revealed Chipotle’s new Chipotle growth strategy. This strategy aims to keep customers return more often, despite the current delay in consumer costs.
“We have set out specific actions that will take place in our restaurants that will not interrupt our focus on the bandwidth. This includes a friendly smile at Tortilla, thank you from our cashier, clean dining and beverage stations and a great guest recovery for every problem,” BoatwRht said. “The fact is that he smiles on the line does not slow us,” he added.
These new training tools have been applied in almost all its restaurants, ensuring that the instructions are followed. Boatwright’s allegations claim that these changes have already improved business, as recovery and care cost have dropped and consumer perception has improved as a whole.
This guest-focused strategy is a trend among multiple fast food chains as they have applied guidelines to make the staff more permanent when customer service.