It is commonly known that soda is full of sugar and is associated with several serious health conditions, such as diabetes and cancer. So, how does Coca-Cola, a soft drink company # 1 on the planet, maintains a great reputation?
A new book by the author and journalist Murray Carpenter explores this phenomenon and reveals the dark causes behind it.
What happens?
Carpenter’s book, “Sweet and Deadly: How Coca-Cola spreads misinformation and becomes ill,” describes in detail the lengths that Coca-Cola company has gone to mislead the society about the safety of its products.
One of Coke’s unscrupulous tactics includes funding organizations such as the Sugar Research Foundation and the Global Energy Balance Network to rotate food science in their favor. The first was an unpleasant but highly efficient PR move, which began in 1943, it was the basis for such tobacco PR campaigns that followed in the 1950s.
While the Sugar Research Foundation is funded only partly from Cox, the Global Energy Balance Network essentially it was The company. Non -profit organization, formed in 2014, greatly encourages the idea that lack of exercise contributes to obesity from a bad diet.
This position minimizes the impact of high sugar drinks such as soda-carae was the main goal of coke when it donated millions to start and fund the organization.
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“Sweet and deadly” details not only these examples of coke’s uneven tactics, but also decades and billions of dollars to others.
Why is attracting attention to Coca-Cola tactics important?
Giant corporations like Coca-Cola have almost all levers. They have all the resources, power and connections needed to rotate stories and manipulate public opinion.
As an average person, it would be almost impossible to know that we were lying without people like Murray Carpenter.
“The coke is engaged in the sale of sugar water. If he tries to reduce sales of his products, he would violate his duties to his shareholders,” Carpenter wrote in a business interior.
High sugar drinks are associated with diabetes. And with the increase in global temperatures, the risks associated with this condition increase. Coca-Cola significantly contributes to diabetes and Environmental crises – as the largest manufacturer of branded plastic dirt worldwide – but still maintains a great image.
This is the reason why you draw attention to how coke is crucial. Cox is not likely to reduce the sugar content of its products from its own will.
What is being done about coke tactics?
Although holding a corporation for $ 300 billion is difficult for everything, we should still be ready to try.
The locals in Chiapas, Mexico, recently went after the company to receive over 300,000 gallons of water from the area of drought every day. In response to the reverse reaction, Cox claims that he “strives to return” the water, but it is not yet good to deal with his word.
Others call the company a drastic reduction in its sustainability goals, which ironically coincides with its 20 ounces production. Bottles made of 100% recycled materials.
As for the actions that people can take to deal with our problem with plastic waste, supporting sustainable initiatives from your favorite brands will always be a good step. And choosing options without plastic or products that can be recycled can help us keep our oceans and landfills without plastic waste.
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