It is supposed that the beginning of each month is exciting. This is especially true for May, as this means that we are a month closer to sunny summer days. However, a constant, gloomy cloud has been hanging over McDonald’s for several months.
McDonald’s problems seem to continue to grow. He is now facing his worst quarter of the pandemic, with a continuous decline in sales and a reduction in traffic, which failed to meet the expectations of analysts, which led to the fall of McDonald’s shares.
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The comparative sales of the US fast food giant decreased by 3.6% in the quarter and 1% globally, with sales throughout the system by 1%, according to the first quarter profit report for the fiscal 2025.
Related: Another fast food chain is a quiet closure of places
Although the results were not as positive as expected, a market could be the saving grace that could return its growth business.
McDonald’s allegations already have about 10% market share in coffee, although it is not coffee chain -oriented. However, the company showed that it refused to put up with everything but the best.
To better understand the drink market and test new products, McDonald’s (S)Mcd)) Cosmc’s launched in 2023
This concept of rotation is a space -themed cafe focused on uniquely made drinks, including coffee, frappers, ice teas, lemonades and energy drinks. In addition, there are numerous breakfast items, including its iconic McMuffins and new specialized sandwiches, as well as cookies, snacks and soft -service ice cream.
Connected: McDonald’s menu adds a new item that Chick-Fil fans love
The concept became viral on all social media platforms before the cafe even opened, which made his debut a great success. The demand for COSMC continued, which made him open five places, one in Illinois and the others in Texas.
This year, momentum allowed McDonald’s to test which elements prefer COSMC customers, while analyzing operations and learning from the process.
As more COSMC opened, the company revealed that it was considering using this feedback to update its original menu, hinting at the potential launch of new food and drink supplements.
Less than two years after the start of his trip, McDonald’s announced that he would start testing a completely new beverage menu inspired by COSMC later this year in various places in selected markets.
The introduction of COSMC-inspired drinks on the McDonald menu is part of a new menu innovation strategy to help the company compete better against its fast food rivals.