Why Ford’s Q2 sales should worry about rivals

Why Ford’s Q2 sales had to be worried that they originally appeared in Autoblog.

Three car manufacturers oppose the drop of Q2

The Q2 sales of most car manufacturers in the United States did not do well from all three who were profitable, one stood out significantly. Ford Motor Co., Toyota Motor North America and General Motors were the only major manufacturers to account for US sales profits throughout the year, but Ford beat the last two companies by 7%and 7.2%, respectively, 14.2%. Through the Q2 Ford sold 612,095 new vehicles in the United States, many of which were SUVs and pickups. For the First Half of 2025, Ford Reported Thats Domestic Sales Increses By 6.6% To 1,113,386 Units, Compared to The Same Period in 2024. Sales for Ford’s Luxury Subsidiary Vehicles During Q2, While Ford Brand Deliveries Rose 13.4% to 580,763 New Cars, The Detroit Free Press Reports.

In the last minute of Ford made everything different for Q2

Ford’s pricing campaign for the biggest part of its inventory, called “from America, for America,” which ended on July 7, was a key catalyst for generating this sales success. The campaign was a direct response to the Trump administration administration to increase vehicles prices. Ford had another advertising campaign and a stimulating program ready to continue, but she worked over the weekend in late March to develop “from America to America.” The transition has led to the fact that Ford captures the crown for sales during the year for the eighth time in the last decade. Ford CEO, Jim Farley, said: “Toyota is a difficult competitor, but it’s much more than a sales race, it’s that it is a company that Americans trust and turn to when it matters,” according to USA Today. Farley began her career in toyota marketing.

Where Ford flourished during Q2

Trucks and SUVS represent nearly 80% of Ford Q2 sales. Its F-Series pickup broke the Q2 record with 222 459 deliveries, Maverick Compact Truck sales increased by 26.3% to 48,041 units, and the ranger’s numbers increased by 36.3%, supported by the new model of Raptor of the model. Collective sales of F-Series, Ranger and Maverick Q2 increased by 15.1% compared to the year. Sales of Ford’s Electrified Lineup, Which Includes Bevs (Battery Electric Vehicles), Hybrids, and Phevs (Plug-in Hybrids) Best Since 2004. Regarding Ford’s SUVS, Expedition Sales Led The Way During Q2, AT 43.9% to 31,298 Units, Marking The Model’s Best Q2 in 20 years. Sales of Lincoln Navigator have increased by 115% to 7,355, its strongest Q2 in 21 years, and the Bronanko family, which includes Bronco and Bronco Sport, sold a record 78 543 SUV examples of 44.7%. In general, Lincoln has been through its best quarter since 2007.

Definitive thoughts

Ford sales increased by 14.2% during Q2 outpaced the industry growth of only 1.4%, Ainvest reports. Much of this success was attributed to a last -minute promotional change, created over the weekend, emphasizing the impact of timely and client -oriented marketing. In addition, Ford has gained a competitive advantage during the Q2, using its solid delivery of trucks and SUVs, as rivals deal with reducing stocks. While Toyota and General Motors similarly published Q2 profits, the progress of the two companies is prevented compared to those of Ford.

Why Ford’s Q2 sales were to come out for the first time appeared on Autoblog on July 17, 2025.

This story was originally reported by Autoblog on July 17, 2025, where it first appeared.