The shocking truth about the new car prices currently appeared on Autoblog.
Where did the new prices of May’s vehicles displace
Kelley Blue’s book data made from car dealerships reflects that new car prices remain stable in May, although some manufacturers are raising costs due to tariffs. In addition, sales of new electric vehicles (EV) were mixed by the brand, even with significantly more incentives. The offered price of the average retail manufacturer (MSRP) for a new car in May was $ 50,968, a slight increase since April, but the highest digit in 2025 so far and 2.1% compared to the year. December 2024 noted MSRPS Peak at $ 51,990.
The average prices for transactions of new vehicles (ATP) were almost identical with $ 48,811 in April at $ 48,799 and increased by 1% compared to last year. The ATP of SUV segments of Compact and medium size remained largely the same, and with the precursor shopping Rush was winding up, dealers’ sales dropped to 15.6 million compared to April 17.3 million. Sports cars, luxury cars and luxury SUVs in the SUVs had the most significant increase in prices in May, while the cost of popular low/medium sized pickups increased by 0.9% a month over a month, reaching $ 42,062.
Vehicles are shown to sell a lot in South Austin Dealershipgetty BMW
EV stimuli jump although many car manufacturers are recruiting back
The incentives were the less clear tendency within the sales data of new vehicles in May. New incentives for cars increased slightly from 6.7% of ATP to 6.8% ($ 3.297)-the same amount as the year of May during the year. However, several car manufacturers reduced the cost of last month, including Volkswagen, Mazda, Land Rover, Volvo, BMW, Chrysler, Jeep and RAM. However, several manufacturers, such as Tesla, Toyota and Nissan, have increased significantly, can stimulate costs, with Toyota increasing by 20%. Although the increase in the cost of stimulating Toyota is remarkable, its 4.1% of ATPs remain below 6.8% of the stimulating percentage of the industry in May. The compact and medium SUV segments were among the class with the least modified stimulus, but the average EV stimulation package increased from 11.6% over a month to 14.2% of ATP ($ 8.225), noting the highest level of 2018. The Tesla ATP decreased by 1.5% to $ 55,277. May was the second best month of General Motors for EV sales, and Hyundai’s Electric Ioniq 6 Electric Ioniq 6 has increased a 9% increase compared to the year. Automobile manufacturers like Ford have a sales drop in May by 25%.
Ford’s trucks are seen in a car dealership in Montebello, California on May 5, 2025. Frederick J & Period; Brown & Sol; AFP via Getty Images
“While Tariff Policy is Adding Uncertainty to The New-Wehicle Market, Prices Are Holding Remarkably Steady, A Reminder That Industry Change Is often Slow. Many Aut. Line on Pricing, at Least in the Near Term. AS Costs on Many Products Are Going Up, But Retail Increase in this environment is a real challenge, “says Erin Kitting, an executive analyst at COX Automotive.
Definitive thoughts
US users rushed to dealers in March and April, hoping to beat tariff prices, but even in May, buyers can still acquire comparable deals. Automobile manufacturers like Ford have expanded the promotion of their employees on July 4th weekend, and Tesla ATP decreased by 1.5%. Some users have realized that they have time to beat tariff prices, as dealers’ sales increased by 1.4% compared to the previous May, despite delayed sales rate, according to Marklines. Still, CBT News notes that the import of cars in the US has fallen by 72% in May, so although the dramatic price increase will not happen as quickly as some can imagine, it can be more difficult for drivers to find the right model and haircut they want.
The shocking truth about the new car prices currently appeared for the first time in Autoblog on June 12, 2025.
This story was originally reported by Autoblog on June 12, 2025, where it first appeared.